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Erdem T., Swait J. (1998) Brand Equity as a Signaling Phenomenon, Journal of Consumer Psychology, Volume 7, Issue 2, Pages 131–157.
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Williamson O.E. (1975) Markets and Hierarchies: Analysis and Antitrust Implications, New York: Free Press.
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Further Reading List
Grossman S.J., Hart O.D. (1983) Implicit contract under asymmetry of information, The Quarterly Journal of Economics, Vol. 98
Prescott E.C., Townsend R.M. (1984) Pareto Optima and Competitive Equilibria with Adverse Selection and Moral Hazard, Econometrica, Vol. 52, No. 1, pp. 21-46.
Ravi K., Jukka P., Tuomala M. (2004) Moral Hazard, Income Taxation, and Prospect Theory, Working Papers 127136.
Tirole J. (1999) Incomplete contracts: Where do we stand? Econometrica, 67 (4), pp. 741-781.